Dark Mysteries

Task

Brand identity and strategy for an exhibition...

  • Design

    Branding, Design Experience

  • Sector

    Art & Culture

Brief. Strategy

The “Dark Mysteries” exhibition is a unique and thought-provoking visual experience that delves into the mysteries of five famous events. The exhibition was created to give visitors the opportunity to explore unexplainable mysteries and to educate them about the possible reasons behind each incident.

The exhibition provides a valuable educational opportunity for visitors of all ages to learn more about these famous mysteries and to appreciate the complexity and diversity of human experience. The exhibition is not only a visually stunning experience but also a way to explore the unknown and to appreciate the power of human curiosity and understanding.

Concept

experience the untold

The logo features the capital letter “D” in black, which stands for “dark” and represents the mysterious and unexplained nature of the events featured in the exhibition. The letter “D” also represents the first letter of the word “dark” which is usually associated with mystery and things that are not understood.

The logo also features a question mark inside the letter “D”, which serves as a visual representation of the theme of the exhibition and the concept of exploring the unknown. The question mark also symbolizes the visitors’ curiosity and the desire to understand more about the mysteries featured in the exhibition.

The use of black as the primary colour for the logo conveys a sense of intrigue and mystery, while the question mark adds a touch of curiosity and an invitation for visitors to explore and discover more about the events featured in the exhibition. Overall, the logo effectively captures the theme of the exhibition and serves as a powerful visual representation of the concept of exploring the unknown.

THE EXHIBITION

a multi-sensory experience

The exhibition is designed to be a multi-sensory experience, with a focus on creating an immersive environment that transports visitors into the world of each mystery. The exhibition features a variety of multimedia elements such as video, audio, and interactive installations, that provide visitors with a deeper understanding of the events in question.

The exhibition is curated to be both informative and engaging, with a combination of historical facts, scientific explanations and personal perspectives that provide a comprehensive understanding of each mystery. The exhibitions also include interactive elements such as virtual reality simulations, to give visitors a firsthand experience of the event.

Back